2018–2023
Plan International Canada
As a Junior Designer from 2018–2021 and Intermediate Designer from 2021–2023, my work tackled all aspects of design, project and change management and marketing. My most notable work includes; Youth Summit 22/23, GGs Gifting Journey, Child Sponsorship Packages and Income Tax Receipts for 2023.
Client
Plan International Canada
Services
Branding, Print, Digital, Creative Direction +
Project Management
Industry
Nonprofit
Explore
the work
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A labour of love, the Youth Summit 22/23 branding stemmed from meaningful youth engagement.
Consultations with the Youth Council lead to key words and messages were taken and used as the baseline for the entire project, spanning 100+ deliverables and three months.
Creative Direction
Print + Digital
Swag/Merchandise -
It all begins with an idea.
Myself and two writers decided to create a quiz that featured our Gifts of Hope mascot GG, where donors could follow along their journey and find the right Gift of Hope for them.
This online quiz was marketed on all social channels and email, driving new donors to purchase gifts that support life changing programs.
Motion Graphics
Digital + Website -
A Bounceback is a package that Plan International Canada sends bi-annually to selected child sponsors, including a small mailable gift item for their sponsored child(ren).
They encourage donors to send a message of support along with the gift item, which is then mailed to children ages 4–18 in the countries that Plan International Canada works in.
Creative Direction
Illustration
Print + Packaging
3D Puzzle -
Every charity has got to have them!
Working closely with all business units at Plan International Canada, both digital and print invoices were revamped into a more streamlined look and feel, using storytelling as the key differentiator in how the company shares it’s messaging with it’s various levels of donors.
Creative Direction
Print + Digital
Email Marketing
